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Office careers · DFDS Denmark (HQ), DFDS Newcastle (Royal Quays, Int. Ferry Terminal, North Shields, Tyne & Wear, Newcastle, NE29 6EE)

CRM Enablement Specialist

At DFDS, we are strengthening our Digital Marketing Experience capabilities to create more connected, data-driven, and scalable customer journeys across brands and markets. As CRM Enablement Specialist, you will help ensure that our CRM platforms, processes, and data truly support commercial growth, customer experience, and effective marketing execution. 

Be part of the movement - and play your part.   

About the role  

As a CRM Enablement Specialist, you will play a central role in enabling, optimizing, and scaling CRM use across DFDS. This is a specialist position with a strong focus on platform enablement, processes, and governance, rather than hands-on campaign execution. 

You will be part of Group Marketing, within the Digital Marketing Experience team, and report to the Head of Digital Marketing Experience. The team works across brands, markets, and customer journeys to ensure coherent and effective use of marketing technologies and data. 


The role supports both Passenger and Freight Ferries and Logistics, covering B2C and B2B use cases. A central part of the role is to work closely with the Technology & Innovation department, besides this working across the other functions within Group Marketing. 

As CRM Enablement Specialist, some of your key responsibilities will be to: 

  • Translate business and marketing needs into clear CRM requirements, configurations, and processes 

  • Enable and optimise CRM usage across B2C and B2B, ensuring consistency, scalability, and best practices 

  • Support campaign execution by ensuring CRM data structures, segments, and automations are fit for purpose 

  • Own and support B2B lead handling processes in CRM, including collaboration with T&I on lead flow, qualification, and handover 

  • Drive CRM user adoption through guidance, documentation, training, and continuous optimisation 

  • Ensure data quality, structure, and governance within CRM platforms 

  • Participate in CRM-related projects and continuous improvement initiatives within Digital Marketing Experience 

  • Collaborate closely with stakeholders across Group Marketing, commercial teams, IT/T&I, and analytics 

  

About you 

You bring solid, hands‑on experience with CRM platforms and a clear understanding of how they enable both marketing and commercial processes. You’re confident taking ownership, advising stakeholders, and translating complex needs into structured, scalable solutions.

You thrive in an enablement role where success is defined by adoption, quality, and long‑term impact - not by individual campaigns. You turn business needs into actionable system, data, and process requirements, and you navigate stakeholders and cross‑functional teams with ease.

You bring a structured, detail‑aware approach and feel comfortable balancing multiple priorities in partnership with others. You apply an analytical mindset that supports strong data quality and helps teams continuously improve their processes.

What we imagine you bring to this role: 

  • A min of 3+ years experience working with CRM platforms in a marketing, sales, or enablement context 

  • Experience with tools such as Iterable, Segment, Dynamics 365, or similar platforms 

  • Strong understanding of B2C and B2B customer journeys and lead management processes 

  • Experience with B2B lead handling, including collaboration with sales or specialist teams 

  • Solid understanding of GDPR and data governance principles 

Join the movement and grow with us.  

Working at DFDS  

While you’re with us, we’ll encourage you to challenge yourself to acquire new skills and perspectives. We strive to continuously develop our employees, thus enabling them to take on increased responsibilities. We do this by investing in growing our employees through close sparring and providing developing tasks and a high degree of responsibility. 

At DFDS, we promote a great workplace with a diverse and vibrant community, and a healthy work/life balance.

This position can be placed either at our HQ in Copenhagen Denmark or New Castle UK.

Are we a match? Then what are you waiting for? Apply Now.   

If you think your personality, skills, experience, and aspirations match this role, we’d love to hear from you. To apply, please submit your application, CV, and any relevant documentation. 

As we’re keen to meet potential candidates on an ongoing basis, please apply as soon as possible and at the latest by February 20th, 2026. 

If there is something you need to know that we haven’t covered here, please do not hesitate to reach out to Lisa Stender, Head of Digital Marketing Experience at liste@dfds.com. 

Department
Office careers
Locations
DFDS Denmark (HQ), DFDS Newcastle (Royal Quays, Int. Ferry Terminal, North Shields, Tyne & Wear, Newcastle, NE29 6EE)
People manager position
No

About DFDS


About DFDS

We operate a transport network in and around Europe with an annual revenue of DKK 30bn and 17,000 full-time employees.

We move goods in trailers by ferry, road & rail, and we offer complementary and related transport and logistics solutions.

We also move car and foot passengers on short sea and overnight ferry routes.

DFDS was founded in 1866 and headquartered and listed in Copenhagen.

Be part of DFDS and be part of the movement.

Office careers · DFDS Denmark (HQ), DFDS Newcastle (Royal Quays, Int. Ferry Terminal, North Shields, Tyne & Wear, Newcastle, NE29 6EE)

CRM Enablement Specialist

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